DARE TO EXPERIMENT
At Rimmel, we celebrate those who blend, remix and boldly make beauty their own. You’re not rebelling against societal norms or bucking the trends. You’re comfortable enough in your own skin to experiment and create what works for YOU.bd
Street beauty is an attitude that’s centered on a personal desire for authenticity. Take inspiration from the world around you to remix and make it into something all you own.bd
EDGE YOUR LOOK
Rimmel dares you to be your edgier self.
What makes a young perfumer leave his country with his young family to set out on his own in London? He creates the first non-toxic mascara then sell it so all could afford it rather than cash in on a luxury for the few? A hunger to find new boundaries and a need to re-invent himself.
In 1834 beauty was a different game When Eugene Rimmel and his father set up the House of Rimmel. Mascara was made with mercury, Perfumes were called vinegar and marketing meant a stand at a fair. In 1890 when died Rimmel was the dictionary definition of mascara across the world, Eugene had pioneered hygiene products and cosmetics and turned beauty into art.bd
It is this constant need to push boundaries that fuelled the brand for the next one hundred years, that kept us innovating to re-shape convention, create new looks, to give you the tools to explore new versions of your look.bd
We\'ve been in the self-expression business since 1829. We\'re not here to define your look. We innovate to take you there.